To: Charles Winfrey, Human Services Committee Chairperson
From: RE: Michelle Estell, RS, MSA, Interim Health Officer
title
RE: Special WIC Breastfeeding Peer Counseling Funding FY25
recommendation
BOARD ACTION REQUESTED:
Acceptance of funding for Special WIC Breastfeeding Peer Counseling in order to maintain an effective Breastfeeding Peer Counseling in order to maintain an effective breastfeeding program.
Funding Source: MDHHS
Amount: Accept $197,767.00
Funding Account: 2210-608.01
Time Period: October 1, 2024 - September 20,2025
Purpose: Funds accepted will enable Genesee County Health Department (GCHD) to maintain an effective Breastfeeding Peer Counseling Program (BPFC)
BACKGROUND:
The Women, Infants and Children (WIC) program provides nutrition education, access to healthy food, breastfeeding support, and referrals to resources to pregnant women, infants, and children under five years old. Breastfeeding support is integral to the program and funds accepted will enable GCHD to maintain an effective Breastfeeding Peer Counseling Program.
DISCUSSION:
Funds are used to maintain and expand activities necessary to sustain a peer counseling program. Activities provided with this funding are based on the Food and Nutrition Services/WIC Breastfeeding Model for Peer Counseling. The primary purpose of the BFPC funds is to provide overall breastfeeding support services, including direct peer counseling. Combining peer counseling with ongoing breastfeeding promotion efforts in WIC has the potential to significantly impact breastfeeding initiation and duration rates among WIC participants.
IMPACT ON H...
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