To: Brian K. Flewelling, Public Works Committee Chairperson
From: Patrick Linihan, Parks and Recreation Director
title
RE: Approval of the Genesee County’s Parks & Recreation Marketing Plan for fiscal year ending 2026
recommendation
BOARD ACTION REQUESTED:
Genesee County Parks and Recreation staff requests the approval of the prepared Parks Marketing Plan for FYE 2026.
BACKGROUND:
Parks Marketing staff analyze the success and impact of the previous year’s Marketing Plan and seek new and improved strategies to increase reach and participation of parks and programs. All marketing materials will align with Genesee County’s established marketing standards, including branding for the Genesee County Board of Commissioners.
DISCUSSION:
The prepared Marketing Plan is for advertising and marketing buys that will be invoiced October 2025 through September 2026.
IMPACT ON HUMAN RESOURCES:
None.
IMPACT ON BUDGET:
NO USE OF GENERAL FUND.
Budgeted expenses to be paid from accounts 2080-753.00-900.013 ($266,550.00) and 2080-753.00-933.001 ($8,450.00).
IMPACT ON FACILITIES:
None.
IMPACT ON TECHNOLOGY:
None.
CONFORMITY TO COUNTY PRIORITIES:
Approval of the Parks Marketing Plan allows the Department to increase our presence and communicate available resources and opportunities to residents and visitors of Genesee County. This also ensures data-based decision making and planning.
resolution
TO THE HONORABLE CHAIRPERSON AND MEMBERS OF THE GENESEE COUNTY BOARD OF COMMISSIONERS, GENESEE COUNTY, MICHIGAN
LADIES AND GENTLEMEN:
BE IT RESOLVED, by this Board of County Commissioners of Genesee County, Michigan, that the request by the Parks and Recreation Director to authorize the proposed Marketing Plan, for fiscal year ending September 2026, and the associated expenditures and any necessary purchase orders to various vendors for marketing plan services, in a total amount not to exceed $275,000.00 to be paid from account 2080-753.00-900.013 ($266,550.00) and account 2080-753.00-933.001 ($8,450.00), is approved (a copy of the memorandum request and supporting documents being on file with the official records of the December 3, 2025 meeting of the Public Works Committee of the this Board).