To: Ellen Ellenburg, Public Works Committee Chairperson
From: Patrick Linihan, Parks and Recreation Director
title
RE: Approval of the Genesee County's Park & Recreation Marketing Plan for fiscal year ending 2025
recommendation
BOARD ACTION REQUESTED:
Genesee County Parks and Recreation staff requests the approval of the prepared Parks Marketing Plan for FYE 2025.
BACKGROUND:
Parks Marketing staff analyze the success and impact of the previous year’s Marketing Plan and seek new and improved strategies to increase reach and participation of Parks and programs.
DISCUSSION:
The prepared Marketing Plan is for advertising and marketing buys that will be invoiced October 2024 through September 2025.
IMPACT ON HUMAN RESOURCES:
None.
IMPACT ON BUDGET:
NO USE OF GENERAL FUND.
Budgeted expenses to be paid from account 2080-753.00-900.013 ($242,050.00) and account 2080-753.00-933.001 ($7,950.00).
IMPACT ON FACILITIES:
None.
IMPACT ON TECHNOLOGY:
None.
CONFORMITY TO COUNTY PRIORITIES:
Approval of the Parks Marketing Plan allows the Department to increase our presence and communicate available resources and opportunities to residents and visitors of Genesee County. This also ensures data-based decision making and planning.
resolution
TO THE HONORABLE CHAIRPERSON AND MEMBERS OF THE GENESEE COUNTY BOARD OF COMMISSIONERS, GENESEE COUNTY, MICHIGAN
LADIES AND GENTLEMEN:
BE IT RESOLVED, by this Board of County Commissioners of Genesee County, Michigan, that the request by the Parks and Recreation Director to authorize the proposed Marketing Plan, for fiscal year ending September 2025, and the associated expenditures and any necessary Purchase Orders to various vendors for marketing plan services, in an amount not to exceed $250,000.00 to be paid from account 2080-753.00-900.013 ($242,050.00) and account 2080-753.00-933.001 ($7,950.00), is approved (a copy of the memorandum request and supporting documents being on file with the official records of the October 2, 2024 meeting of the Public Works Committee of this Board).