To: Martin L. Cousineau, Finance Committee Chairperson
From: Michelle Estell, RS, MSA, Health Officer
title
RE: Approval of a purchase order in an amount not to exceed $11,224.99 to be paid from the account 2211- 603.02-801.000 with no additional county appropriation for the HPV Vaccine Communications Campaign
recommendation
BOARD ACTION REQUESTED:
Approval for Advance Local Media to develop and implement an HPV vaccine communications campaign.
BACKGROUND:
The Genesee County Health Department was recently awarded the NACCHO Strengthening Immunization Program Communications and Outreach Capacity grant. The approved workplan for this grant includes the development and implementation of a communications campaign to promote Human Papillomavirus (HPV) vaccinations amongst the adolescent population in Genesee County.
DISCUSSION:
This communications campaign from Advance Local Media will promote HPV vaccine up-take during the back-to-school season per the NACCHO grant agreement. This campaign strategy will be tailored for maximum impact on social media platforms (YouTube, Instagram, MLive, and Facebook). The goal is to bring a script and creative concept to life through professional video production and to effectively reach and engage the target audience through strategic social media advertising. The campaign will be scheduled for a July launch, with drafts and revisions timed to incorporate feedback from a pilot focus group in May. No additional county appropriation is needed.
IMPACT ON HUMAN RESOURCES:
There is no anticipated impact on facilities.
IMPACT ON BUDGET:
As part of grant requirements, this expenditure is budgeted for an amount not to exceed $11,224.99 in the account 2211-603.02-801.000 for the current fiscal year.
IMPACT ON FACILITIES:
There is no anticipated impact on facilities.
IMPACT ON TECHNOLOGY:
Advanced Healthcare provides all technical support related to their campaign. There is no anticipated impact on technology related to this reque...
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