To: Dale K. Weighill, Community & Economic Development Committee Chairperson
From: Joshua Freeman, Director of Administration
title
RE: Flint & Genesee Group CVB Request
recommendation
BOARD ACTION REQUESTED:
Approval of an agreement between Genesee County and the Flint & Genesee Group in the amount of $50,000.00 to provide for additional services.
BACKGROUND:
Genesee County contracts with the Flint & Genesee Group to provide Convention and Visitor Bureau services. As part of that agreement, the Flint & Genesee Group maintains a website and prints visitors guides for those that are interested in visiting our county.
DISCUSSION:
The Flint & Genesee Group is looking to update their website to provide for digital accessibility for those that are using it and to update their digital marketing. To accomplish this, they are contracting with two firms to provide updates. AudioEye will be updating the site for accessibility and Aaron Peterson Studios will be updating photographic content for the new digital marketing. To help with this, the Flint & Genesee Group is asking for an allocation of $42,970.00 from the Accommodation Tax Fund to help offset the cost. In addition to the above, they are also asking for an additional printing of their Visitors Guide. This cost is $7,030.00 and would also be paid from the Accommodation Tax Fund.
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IMPACT ON HUMAN RESOURCES:
No impact on Human Resources.
IMPACT ON BUDGET:
There is funding available through our Accommodation Tax Fund to be paid from account 2180-729.00-899.000.
IMPACT ON FACILITIES:
No impact on facilities.
IMPACT ON TECHNOLOGY:
No impact on technology.
CONFORMITY TO COUNTY PRIORITIES:
This request would align with our priority of Community Growth. In attracting visitors to our region, we would see an economic benefit to business. In addition, this serves as a collaboration point with the Flint & Genesee Group as we work to increase tourism to and in Genesee County.
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