To: Martin L. Cousineau, Finance Committee Chairperson
From: Michelle Estell, RS, MSA, Acting Health Officer
title
RE: Olmsted Associates, Inc. and WIC and Breastfeeding Advertising
recommendation
BOARD ACTION REQUESTED:
Approval for Olmsted Associates, Inc. to provide an advertising campaign to raise awareness and increase enrollment in Women, Infants and Children (WIC) and Breastfeeding Services in accordance with grant requirements.
BACKGROUND:
To fulfill grant requirements, Olmsted Associates, Inc. has been working with the WIC program since 2021 to promote health, increase nutrition and breastfeeding services to Genesee County residents. For continuity, we would like to build on past campaigns created by Olmsted Associates, Inc. to create revised and new messages to promote WIC and Breastfeeding Services. To view previously created advertisement please visit: The Smile Club - Genesee County Health Department (youtube.com) or https://www.youtube.com/watch?v=kR2juh7kU0g
DISCUSSION:
Part of grant funding requirements is to advertise WIC and Breastfeeding Services to Genesee County Residents. The WIC program enters its 50th year of providing healthy food, nutrition education, breastfeeding support and referrals to pregnant women, infants, and children under age five. Advertising is a powerful tool to promote health by informing, educating, motivating, and inspiring individuals to make positive choices for themselves and their communities. WIC services are instrumental in promoting nutrition, breastfeeding and referrals to other resources thereby reducing health care costs strengthening family bonds and contributing to overall public health. Building on previous creative material helps with continuity and provides cost savings.
IMPACT ON HUMAN RESOURCES:
Existing staff coordinate this grant so there is no impact on Human Resources
IMPACT ON BUDGET:
As part of the grant requirements, this expenditure is budgeted as follows: $15,000 in account 2210-608...
Click here for full text