To: Martin L. Cousineau, Finance Committee Chairperson
From: Michelle Estell, Acting Health Officer
title
RE: Purchase Exceeding $10,000: Advertising Campaign with Commando Marketing
recommendation
BOARD ACTION REQUESTED:
Approval for a PO to purchase a telehealth awareness campaign through Commando Marketing to increase awareness and promotion of Family Planning telehealth services.
BACKGROUND:
The GCHD Family Planning Program received a no-cost extension on the additional grant funding previously received to further pursue the enhancement and expansion of our telehealth infrastructure.
DISCUSSION:
The GCHD Family Planning program implemented use of telehealth services in 2020 as a means to safely offer quality reproductive health services during the COVID-19 emergency. Since then, telehealth services have remained a popular method of receiving medical care, especially for those who experience access to care barriers, such as transportation. A portion of these, the Family Planning Telehealth Infrastructure Enhancement & Expansion Grant has been allocated for increasing awareness of our telehealth services through advertising. GCHD has previously worked with Commando Marketing on an HIV prevention marketing campaign with great success. Commando's knowledge and expertise in sexual health advertising along with their experience in promoting other organizations telehealth services, lends to their ability to develop a successful Family Planning telehealth campaign for GCHD. Through increased telehealth awareness, our goal is to increase access to high quality Family Planning services, which will increase breast and cervical cancer screenings and reduce STIs and unplanned pregnancies in Genesee County. No county appropriation is needed.
IMPACT ON HUMAN RESOURCES:
There is no anticipated impact on human resources.
IMPACT ON BUDGET:
This expenditure is budgeted in the current fiscal year budget under the advertising line item.
IMPACT ON FACILITIES:
...
Click here for full text